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    Thinking in Progress  • • •

    Form is function

    Function over form? Form over function? The debate misses the point: form is function.

    The psychology of optimal experience shows us how we can design our products to help people have better epxeriences in life and work, and the IDSA has illustrated how important design is to the success of business and complex technology.

    When leveraged thoughtfully, form is function, and can be used to improve lives, businesses, and technology.


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